logo

Events

Overview

Events are used by Checkmango to determine when an experiment's variant has converted. You can also consider events as "impressions" or "hits" within your website and applications.

It is your application's responsibility to trigger events. For example, if you have a PURCHASE event, you should trigger the event when your customer has completed their payment.

Types

Checkmango currently supports two event types:

  1. Unique - Counts one conversion per participant. Examples of Unique events; create account, join mailing list, subscribe.
  2. Count - Counts multiple conversions per participant. Examples of Count events; click, view, download.